about me
Multimedia Designer with 20+ years of experience in web, graphic design, and video production.
Multimedia designer with over 20 years of experience creating digital and visual solutions across web design, graphic design, and video production. My career began during the early years of the web, building HTML websites and exploring the foundations of digital communication at a time when designers were often responsible for every part of the process.
This early exposure allowed me to develop a broad understanding of the digital ecosystem — from design and user experience to content creation, hosting environments, and technical implementation. Over time, that foundation evolved into a multidisciplinary approach that integrates visual design, web platforms, multimedia production, and digital communication strategies.
Throughout my career, I have worked with a wide range of industries, helping organizations translate ideas into clear, effective visual and digital experiences. My focus is always on combining design thinking, usability, and storytelling to create work that is both functional and visually compelling.
600+
Websites Developed
10+ Digital
Platforms Worked With
100+
Brands Collaborated With
20+ Years
Serving Clients in Canada, the U.S. & Costa Rica
Professional Capabilities
Key Skills & Expertise
A combination of design, digital production, and communication skills developed through years of experience across web, graphic, and multimedia projects.
Design & Content Creation
• Graphic Design for digital and print media
• Responsive Web Design focused on usability and visual storytelling
• Brand Identity and Visual Systems
• Presentation Design (PowerPoint, Keynote, Google Slides)
• Video Production & Editing for marketing, social media, and branded content
Digital Strategy & Communication
• Integrated Multimedia Campaigns (Web, Social Media, Video)
• Social Media Content Strategy
• Video Marketing for audience engagement
• Client-Centered Creative Direction and Collaboration
Technical Skills
• Web Technologies: HTML, CSS
• CMS Platforms: WordPress, Joomla, Drupal
• Design & Prototyping: Figma, Adobe XD
• Graphic Design Tools: Photoshop, Illustrator
• Video Production: Adobe Premiere Pro, After Effects, Filmora
• Web Accessibility and Cross-Browser Compatibility
Professional Skills
• Cross-functional Collaboration
• Project Planning & Execution
• Clear Communication and Client Relationships
• Adaptability, Initiative, and Team-Oriented Mindset
Professional Experience
Freelance Multimedia Designer & Digital Content Producer
2022 – Present
Collaborating with marketing and creative agencies in Canada, the United States, and Costa Rica, producing high-quality websites, video content, and digital design assets for campaigns, brands, and multimedia platforms.
• Designed and developed responsive websites focused on usability, visual hierarchy, and modern UX/UI principles.
• Produced promotional videos and multimedia content for digital marketing and social media campaigns.
• Created graphic design assets for branding, print, and online advertising.
• Developed high-impact presentation decks for client pitches and internal communications.
• Worked closely with creative directors, developers, and marketing teams to deliver cohesive brand experiences.
• Supported agencies with multimedia production across web, video, and digital content initiatives.
Chief Digital Officer & Webmaster – Grupo Columbia
2013 – 2022 · Costa Rica
Founded and led the digital division of Grupo Columbia, a national radio network with six stations, overseeing the company’s entire digital ecosystem including web platforms, streaming services, multimedia content, and digital marketing strategy.
• Built and managed the digital team including designers, developers, and content creators.
• Designed and developed the company’s web platforms with focus on UX, performance, and scalability.
• Implemented and maintained the radio streaming infrastructure integrated with the digital ecosystem.
• Directed the digital coverage of the 2014 and 2018 FIFA World Cups, including live graphics, social media, and multimedia content.
• Increased Google Ads revenue by over 1,000%, from $50 to $2,000 monthly through optimization and digital monetization strategies.
• Increased website traffic by over 50% through SEO and user-focused content strategies.
• Developed UI design systems and responsive frameworks to maintain brand consistency.
• Managed hosting infrastructure, email systems, and IT security protocols.
Webmaster & Community Manager
UNAFUT & Deportivo Saprissa
2014 – 2022
Managed digital platforms and online communication for Costa Rica’s professional football league (UNAFUT) and Deportivo Saprissa, one of the country’s most recognized football clubs.
• Designed and maintained high-traffic sports media websites focused on speed, usability, and fan engagement.
• Increased fan engagement by 40% through data-driven social media strategies and real-time coverage.
• Introduced professional visual standards for football media including match graphics, lineups, and animated content.
• Implemented the first automated statistics system for real-time match data publishing.
• Produced multimedia content including graphics, videos, and live updates during matches.
• Coordinated with press, marketing, and photography teams to deliver consistent digital storytelling.
Additional Experience
• Marketing Designer & Strategist — Farmavisión (2013 – 2015)
• Webmaster & Community Manager — Yashinquesada.com (2012 – 2018)
• Webmaster & Digital Lead — CNFL (Compañía Nacional de Fuerza y Luz, Costa Rica’s national electricity company) (2012 – 2016) — Led the website initiative and coordinated the design of the virtual agency platform used for nationwide customer transactions.
• Web & Graphic Designer — BetEZ & CBN Latin America (2004 – 2014)
Education & Professional Development
Graphic Design Certificate
Instituto Internacional Didáctico de Computación — San José, Costa Rica
2004
Web Development (HTML & CSS)
Instituto Internacional Didáctico de Computación — San José, Costa Rica
2006
Continuing Education (Online Courses & Self-Directed Learning)
Continuous learning in areas including artificial intelligence for design and digital products, digital marketing analytics, SEO and keyword research, social media marketing and advertising, email marketing, video marketing, and digital content strategy.
Career Highlights
Selected milestones and contributions from projects developed across digital media, web platforms, and multimedia production.
• 2006 – Online Counseling Platform (Club 700 Latin America): Implemented one of the first online counseling centers in the region, providing emotional support via email for audiences across Latin America.
• 2008 – Live Streaming Pioneer (Canal 13, Costa Rica): Led the launch of one of the country’s earliest live internet broadcasts for a national television network.
• Digital Departments Founder: Established and led the web and digital divisions for Canal 13, Radio Nacional, and Grupo Columbia, building the internal structure for digital publishing, multimedia production, and online growth.
• Audience Growth Leadership: Expanded social media audiences at Grupo Columbia from 25,000 to over 330,000 followers, and news platform audiences from 10,000 to more than 300,000 users.
• Sports Media Innovation: Developed the official website for UNAFUT (Costa Rica’s First Division football league) and implemented the league’s first automated statistics system for real-time match data publishing.
• Digital Match Graphics Pioneer: Introduced real-time match graphics, lineups, and goal visuals for Deportivo Saprissa, setting new visual standards later adopted across football media.
• World Cup Digital Coverage: Directed online streaming and multimedia coverage for two FIFA World Cups with Grupo Columbia.
• Large-Scale Social Media Management: Managed digital content and social media strategies for platforms reaching over 1 million followers, producing high-impact multimedia content and engagement strategies.
• Digital Education & Media Outreach: Delivered workshops and radio segments on Radio Monumental, explaining the impact of the internet and digital technologies for entrepreneurs and businesses during the early years of the web.
Organizations & Brands I’ve Worked With
A selection of companies, organizations, and brands I’ve had the opportunity to collaborate with throughout my career.